I recently wrote about my dissatisfaction with NBC’s coverage of the 2010 Winter Olympics in Vancouver. I really and truly thought that I had gotten it out of my system.
Oh, how wrong I was.
So here I sit on the last morning of the games wondering if we’ll get ANY COVERAGE AT ALL. You see, according to the KNBC website and the listings guide on cable, Olympic coverage came on at 9 am. Really? Because all I’ve seen is Access Hollywood (rerun) and Monk (also a rerun.) The hockey game-GOLD MEDAL GAME AGAINST CANADA is supposed to be on, as well as a few other events that are having their final rounds today.
This is absolutely unacceptable, NBC. You say that your ratings are high? Honestly, it can only be because we have NO other options for viewing. Have you polled anyone lately? And, quite honestly, I think I’m done with you as a network, local and national. This has been the final straw.
Here’s how I think national Olympic coverage should look from you, NBC (and CBS, ABC, and FOX should take notice, should there be a change in networks for the next games. Please?!)
Morning show- Fine. Cute stories about athletes, whatever. Depending on the time zone of the actual games, I get this. (The morning crew has actually done a great job of interviewing the athletes.)
Just after the morning show: LIVE COVERAGE
Noon: 30 minutes of local news.
Afternoon: LIVE COVERAGE
5 or 6 pm: 30 minutes of local news, 30 minutes of national news.
Evening: LIVE COVERAGE
10 pm: 30 minutes of local news
Seriously, it’s only 2 weeks out of every 2 years. There is nothing that can’t be put on hiatus for those two weeks. With everyone having digital television now, if a network or local affiliate feels the need to air their regular programming they can now create a digital 2.0 channel for those programs and leave the regular channel for people to find the coverage of the Olympics easily. If you really need your dose of pop culture and celebrity news there are plenty of other networks and online outlets for that.
Here on the west coast we have had to wait until 11-12 pm to watch the medal rounds and races. Why is this if we’re watching it taped? If we tape it to watch later, the morning shows ruin the results. Watching is just not the same if you already know the outcome.
As for the actual coverage? It, too, has been horrendous. Someone actually made a chart of the time that was dedicated to each category: advertising, special stories, Bob Costas, medal ceremonies, etc. Costas is getting more coverage than replays and medal ceremonies COMBINED. The Olympics are not about you, Bob, they’re about the athletes, their competition, their competitors, and their medals. Last night he actually said “If you’re in the central or mountain time zone you can figure it out for yourself,” which I found pretty lame. I tweeted “Bob Costas is a douche,” and I received the following reply from Glennia: @HeadlessMom Amen to that. A botoxed, toupee-wearing douche at that. #shutupcostas.
Really Bob? As the announcer it’s your JOB to be able to tell the viewers when their national coverage begins and we only have 4 time zones. I guess we’d really be in trouble if we had something like 11 like Russia does.
Thank goodness today is the last day. I honestly don’t think I could take much more. Here’s to a new network getting the rights for the next Olympic games. One that will commit to getting it right.
(Cross posted on Draft Day Suit and Inland Empire Family)